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Persuaders, The 1x57, 1x87

The persuasion industries-marketing and public relations-spend billions of dollars each year trying to convince Americans what to buy, whom to trust, and what to think. FRONTLINE correspondent Douglas Rushkoff explores how advertisers have become increasingly adept at reaching targeted audiences and at using new avenues for the presentation of their messages. He also explores how political campaigns have begun adopting these new ideas to “sell” their candidates.